News

American David MacNeil was already working in the automotive industry in the 1980s, when a break to the UK reinforced his view that car floor mats back home lacked sufficient quality – especially for luxury vehicles. He was in a job that gave him the perfect perspective: vice president of sales for AMG (before the performance company was fully integrated into Mercedes-Benz). With his entrepreneurial spirit kindled, MacNeil re-mortgaged his house in 1989 to finance a new company that w …

APOD - the Official Veterans Recognition Platform providing savings to defence families.In 2012 whilst her husband was deployed overseas with the Army, Ms Rebecca Waller identified a need that more needed to be done to recognise and reward those who have and were serving from the business community. Importantly, this also included the nuclear family as Rebecca had lived the experience that when one person serves, the whole family serves.From this, Australian Partners of Defence (APOD) was establ …

Upfitter is proud to announce the partnership with The Australian Partners of Defence (APOD). APOD is a group dedicated to supporting veterans and their families time and money in appreciation of the sacrifices they have made by aggregating deals from some of Australia's leading retailers. APOD was established in 2012 and has become a significant player in the Australian defence industry, providing a wide range of products and services to the Australian Defence Force (ADF) and other government a …